A Few of The Award Winners…

Brazos Red Eye, “Say Ahh.”
It’s big. It’s loud. It won a $5,000 Radio Mercury Award, Mobius, Silver Microphone, and RAP Major Market Runner Up.

Brazos Stampede, “Marriage Confession”
Red Eye’s sister spot, it won the Silver Mic and beat out its sibling to win the RAP Award for Major Market commercial.

Trans Shop, “Marvin”
Another Radio Mercury winner, this ad did gang busters for Marvin. Getting it to him was a challenge, however. The account rep was scared to death to present it. 

Creative Woman, “Whadda Ya Think?”
Never made it to air. It was rejected as “Not edgy enough.” So it goes. It was edgy enough to garner a Silver Microphone National Finalist trophy for “Best Spot That Never Made It To Air.”

Radio Means Business, “Recommendation From A Friend”
The Southern California Broadcasters Association issues a challenge to Los Angeles radio geeks: come up with a slogan and a campaign to promote radio to So Cal advertisers. This is one of three from the winning campaign, Radio Means Business.

Golf Kid, “I Like To Play Golf”
It’s just fun. It was also a Silver Microphone Awards National Finalist.

International Radio Creative & Production Summit, “Meet Dan. Know Dick”
It ran on Dan’s website. It uses one of Dick’s favorite promotional jokes. It won a Silver Microphone National Finalist trophy. What more is there to say?

Just For Fun…

Anita’s Tortilla Chips, “Super Bowl”
Packaged goods silliness.

Cocoon
Take one woman and one fabulous gown…

Pink’s
How often does one have the honor of doing good work for a world renowned dining emporium?

WMCA Cruise Promo, “Big Hats”
This one’s here purely for the joie—a promo for one of New York’s heritage signals, known to be “the home of The Good Guys.”

WMCA Promo, “Professor”
A silly idea like a 48-hour broadcast day simply requires silly promos.

WMCA Promo, “World Record”
As above.

Web Radio, “Work Only!”
Getting fan mail and hate mail? You’re on to something. The fan mail from across the nation asked for MP3s to harass their IT guys. The hate mail from the IT guys said, “You realize, we can stop you if we want to.”

Bonney, “Elf”
Another campaign that generates both fan mail and hate mail. From one silly joke about an ex-White House Plumber needing a job, these ads have vaulted Bonney Plumbing to the #2 position for top-of-mind awareness in Sacramento, right behind the 900-pound Roto-Rooter gorilla. (Special thanks to Brad Stewart of Genesis Advertising, Sacramento.)

Non-Normie, “They’re Trying to Get You”
First day on air, a Monday, two spots in midday, generates 2700 unique website visits. Can you say happy client?

Man’s World, “I Admit It”
Specialty retail with a component that demands fun be had. Even when this one is off the air, customers still visit the store and talk about it.

Builder’s Bathtubs, “Bathroom Makeover Guy”
Fun with retail. Nothing fancy. Works like a voodoo charm.

Tools R Us, “Tooth Fairy”
The first in a long-running series featuring Radio Hank, the no-nonsense man’s man.

Reality Radio…

Sardo, “Family Dinner”
Sonny never anticipated his endless stories about furniture refinishing would make him a local celebrity. (At first, he also hated the fact that this “doesn’t sound like a commercial.”)

Sardo, “Santa”
It’s amazing how much Sonny’s got to say about his work—and how much of it is just plain strange…

Frith & Bradshaw, “Special”
Sharing the joy of some truly special gems…

Frith & Bradshaw, “Christmas”
…and doing it at Christmas, too.

IRS Problem Solvers, “I Hadn’t Filed My Taxes Since 1989”
In one year, this advertiser increased his billings three fold, more than quadrupled his staff, and finally had to cut back his ad schedule to keep up with demand. Proof that a customer’s own words are sometimes the best.

IRS Problem Solvers, “6 Years Is A Long Time”
It’s amazing how many thrilled customers this man has available for his radio commercials.